Project Client

Project owner

NY State Thruway Authority
Project Tasks

  • Website Design and Development
  • Graphic and Print Support
  • Video Production
  • Photography
  • Environmental Monitoring
  • Database Creation and Management
  • Project Management
  • Educational Outreach Support
  • Public Relations

Tappan Zee Hudson River Crossing Project (New NY Bridge)

Stokes Creative Group, Inc. partnered with design-build team Tappan Zee Constructors, LLC (TZC) to aid in the public outreach efforts of the New York State Thruway Authority’s $3.98 billion project to replace the Tappan Zee Bridge, referred to as The New NY Bridge and renamed the Governor Mario M. Cuomo Bridge in 2017. The Governor Mario M. Cuomo Bridge is one of the largest single design-build contracts for a transportation project in the United States.

Stokes is responsible for creating an open and transparent image for the Thruway Authority; thereby keeping the public and stakeholders of New York’s lower Hudson Valley connected to, engaged in and informed of the bridge’s progress, events and activities during the life of this historic five-year project.

Stokes has created a range of communication packages to assist the Thruway Authority with building a positive image of the project and reaching its targeted audience. Through the use of monthly newsletters and quarterly magazines, weekly press releases, live webcam and environmental monitoring, video and photo updates – the public is sure to be kept up to date on all project activities.


  • “Teamwork Over the Hudson” won a Platinum MarCom award in 2017.
  • “I Lift NY” won a Gold AVA Digital award in 2015.

The Work