Monmouth County Tourism And Events Travel Demand Management

Monmouth County, NJ, called upon Stokes Creative Group for support in creating an open and transparent project to analyze tourism and events travel demand management (TDM) solutions.

CLIENT

Stantec

PROJECT OWNER

Monmouth County

LOCATION

Monmouth County, NJ

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OUR ROLES

Branding Graphic Design Web Hosting and Maintenance Websites

What we Did

Stokes’ veteran team employed a customized stakeholder database to document and analyze data critical to the project, completed a needs assessment, developed a comprehensive public involvement action plan (PIAP), and created an engaging look for the initiative.

Stokes’ talented pool of graphic designers created a brand, translating Monmouth County’s mission to visual media that stand out and identify the project and spark engagement with the public. This branding included the creation of a logo and the establishment of a color palette, formatting, and fonts that were described and detailed in a Stokes-created style guide.

Key Features And Notable outcomes

Implementing the usage guidelines set forth in the style guide, Stokes’ team designed a wide assortment of brochures, reports, maps, presentations, and more. Stokes also developed a dynamic, interactive website with a variety of means for educating and involving the public.