CLIENT
EXP
PROJECT OWNER
Florida Department of Transportation (FDOT)
LOCATION
Florida
Stokes Creative Group, Inc. played a pivotal role in developing the Safe Mobility for Life campaign, a statewide initiative dedicated to helping older adults maintain their independence and safety on Florida’s roads. Drawing on their expertise in transportation planning and public safety, Stokes collaborated closely with EXP, the lead team, and community stakeholders to shape the campaign’s vision and strategies.
CLIENT
EXP
PROJECT OWNER
Florida Department of Transportation (FDOT)
LOCATION
Florida
OUR ROLES
From the outset, Stokes contributed to the foundational research that informed the campaign’s direction, analyzing crash data, mobility trends, and the unique challenges faced by Florida’s aging population. They were instrumental in developing targeted messaging that resonated with seniors, their families, and caregivers, ensuring that outreach materials were accessible, relevant, and empowering. Through a collaborative approach and commitment to advancing safe mobility for all, Stokes helped establish the Safe Mobility for Life campaign as a model for proactive, inclusive, and effective public safety education in Florida.
A key aspect of Stokes’s contribution was their emphasis on data-driven decision-making and continuous improvement. They supported regular evaluation of the campaign’s effectiveness, using feedback and performance metrics to refine materials and outreach methods over time.