MDOT Identity Style Guide

Stokes Creative Group played a key role in developing a comprehensive identity style guide for the Maryland Department of Transportation (MDOT), establishing a consistent and recognizable brand across all communications.

CLIENT

Cambridge Systematics

PROJECT OWNER

Maryland Department of Transportation (MDOT)

LOCATION

Maryland

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OUR ROLES

Graphic Design Project Branding

What we Did

The guide included detailed standards for proper logo usage, an official color palette, typography, and other essential brand elements. To support everyday implementation, Stokes also created a simplified one-page reference guide for quick access to key branding requirements. Throughout the project, the team conducted multiple client meetings to review progress, gather feedback, and refine deliverables.

Key Features And Notable outcomes

In addition, Stokes performed a brand audit by evaluating the branding of transportation departments in other states and completed a website audit, providing strategic recommendations and best practices to inform the development of a modernized, user-friendly website.