Safety Resource Center

The New Jersey Department of Transportation (NJDOT) is creating a Safety Resource Center (SRC) with a grant from the Federal Highway Administration. It is designed to be a clearinghouse of information, best practices, and recommendations for improving roadway safety within the State of New Jersey with one goal in mind—to get to zero deaths by 2050.

CLIENT

New Jersey Department of Transportation (NJDOT)

PROJECT OWNER

New Jersey Department of Transportation (NJDOT)

LOCATION

New Jersey

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OUR ROLES

Branding Graphic Design Public Outreach

What we Did

Stokes Creative Group, Inc. (Stokes) provided communication expertise related to the branding of the SRC, including development of its identity, market research, promotional campaigns, art direction, communications, and graphic design. Stokes also conducted and participated in several agency workshops in an effort to create consensus on the look and feel of the SRC.

Key Features And Notable outcomes

The SRC has a strong training component and various professional education classes will be available virtually for DOT staff and others. Key audiences include municipalities, metropolitan planning organizations (MPOs), emergency response departments, residents, and visitors.