Aging Road Users Campaign

Florida is home to one of the fastest-growing populations of older adults in the United States, with nearly 21% of residents aged 65 and older—a percentage that continues to climb. FDOT District 5 reflects this demographic shift, creating an urgent need to address the unique mobility and safety challenges faced by aging road users.

CLIENT

EXP

PROJECT OWNER

FDOT

LOCATION

Florida

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OUR ROLES

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What we Did

The Aging Road Users campaign closely aligns with Florida’s Target Zero initiative, which aims to eliminate transportation-related fatalities and serious injuries across all travel modes. By supporting the Safe Mobility for Life program, the campaign leverages a statewide framework for education, engineering, and enforcement strategies tailored to older adults. This alignment ensures that local actions in District 5 are part of a coordinated, evidence-based approach to improving transportation safety for all Floridians.

Key Features And Notable outcomes

Older adults are generally more vulnerable to serious injury or fatality in crashes due to age-related physical changes, medical conditions, and increased fragility. As such, ensuring safe and accessible transportation for this population is both a public health priority and a cornerstone of inclusive mobility planning.