RIDER UNIVERSITY MARKETING CAMPAIGN

When Rider University wanted to launch a new business program Stokes Creative Group, Inc. supplied the solutions. They worked with the Dean of the business school to develop a marketing campaign the new program entitled EXCEED.

CLIENT

Rider University

PROJECT OWNER

Rider University

LOCATION

Lawrence Township, NJ

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OUR ROLES

Featured Branding Graphic Design Project Branding

What we Did

The EXCEED program needed to tie in with the existing business school program and overall University brand, yet still be distinct enough to stand on its own. Stokes Creative Group, Inc. developed a customized, original logo to brand the program, incorporating elements that promoted the overall theme of the EXCEED program, “Rising to the Top.” We also designed coordinating marketing materials including a custom brochure, which we took the lead on creative direction, content development, graphic design and layout.

Key Features And Notable outcomes

Developing a comprehensive branding and marketing package for the brand new business school program of a well-known University was an exciting and unique challenge which Stokes Creative Group, Inc. is proud to have completed successfully with rave reviews from our client.